Conference items are great for having a business name or logo printed on. Because many of the items will be used in day-to-day life they can serve as a constant reminder of the business whenever clients are using the products. Conference items are not just great for marketing purposes; they can also be incentive prizes for workers within a company. As well as this they can be an effective tool at trade shows and events as items such as pens and notepads can be given away to potential clients. Some companies find that giving conference items to clients when they fulfil an order can provide a further incentive for them to conduct more business. There is a large list of conference items available, these include pens, pen sets, flash drives, card holders, bags, satchels, post-it notes, notepads, travel bags, luggage tags and travel accessories. All of these conference items can be branded with a company name or logo and amendments can be made to style and colours to suit the specific needs of a business. Companies that have conference items with their own branding printed on them will be more likely to be taken seriously than a company without these. Businesses who want to reach out to a wider audience, and who are looking for new and engaging ways to attract more clients and get their company name known, would do well to consider branded conference items within their marketing campaign. Promoting a business can be a very difficult task. In order to stand out from competitors, businesses need to look at their marketing techniques and try to find new and original angles. There are many different forms of marketing, and having a custom designed business name or logo on conference items can help businesses and professionals reach out to a wider audience.